Here's a good article on about whether technology should have personality.
I agree with the idea that interaction design should consider personality, but I don't think it is as simple as just making the technology and interaction nice and friendly.
I think we need to look beyond this and start thinking about Brand interaction. That is ensuring how we interact with something is a reflection of the personality of the Brand it represents, whether it be a website, application, mobile phone or some other piece of technology.
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