The problem is not ideas...

"The problem is not ideas, ideas are there, the real problem is to know which ideas you invest in and which ideas you give time to" – Ron Arad

Dieter Rams’ ten principles to “good design”

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design makes a product understandable
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is thorough down to the last detail
Good design is environmentally friendly
Good design is as little design as possible