Monday 8 February 2010

Personality in UX = Brand

Here's a good article on about whether technology should have personality.

I agree with the idea that interaction design should consider personality, but I don't think it is as simple as just making the technology and interaction nice and friendly.

I think we need to look beyond this and start thinking about Brand interaction. That is ensuring how we interact with something is a reflection of the personality of the Brand it represents, whether it be a website, application, mobile phone or some other piece of technology.

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