Tuesday 27 October 2009

The great Twitter search engine deal

5. Twitter's only going to get more important for marketers.  This announcement shows how important Twitter is becoming to the internet ecosystem. If both Microsoft and Google have decided that Twitter is the only game in town when it comes to this sort of real-time search, then you can take it that it's going to be an ever more important part of the way people navigate the web. If you haven't already got a Twitter strategy in place then you're going to need to get one quickly - Twitter's audience is going to jump massively as a result of this announcement and if you're not on board then you're going to miss the boat.

Lots more interesting stuff in this article by Doug Platts on Revolution Magazine.

Could twitter become a back door way of posting directly to search engines?

Monday 26 October 2009

Brand = User Experience

I was more and more certain that the correct equation was
Brand = User Experience. Translated back into theory: The Interface was in the equals sign, not on the other side of the equation. The interface is what connects the worlds of Branding and User Experience Design. It’s the tunnel. The elevator. The wormhole. The throat. more

An interesting concept from Oliver Reichenstein of iA. Maybe it over complicates things with all the analogies, but the idea that Brand = User Experience is important. Although I would argue  it should be the other way round, i.e. User Experience = Brand, because a brand is built from more than just the user experience.


Tuesday 20 October 2009

Augumented reality - gets useful

Two platforms/applications – Wikitude & Layar that uses AR to add an additional layers of info to the world around us. Both are on Android and iphones and both support 3D layers.

Wikitude





Layar




I suspect this will be hugh, particularly in the travel guides / tourism industry, but what if we see the 3D layers develop to the point where we get decent resolution images, maybe with animation – imagine a school visit to site of the battle of hasting. Hold up your phone and watch the battle take place around you. Or a trailor for a film set in London, stand in Trafalgar square and watch a key scene take place around you.

Thursday 15 October 2009

Its all about presentation

What a lovely way to present yourself.




















It made me think of this article about data visualisation on Smashing Magazine. One of my favorites is We Feel Fine















I love the pure humanness of it. It kind of embodies some of the great stuff about the web – this sort of global connectedness that would not be possible any other way.

Another great data visualisation project was done on aircraft going in and out of LA X, I can't find the exact one I was thinking of (there are loads out there now), but it struck me that it was kind of similar to what Kevin Cooley is doing here with his photograph.